A sitemap will allows us to organize the web pages and understand the information architecture for your website. It also allows us to understand the relationships between your web pages, and organize the content so that your audience can effortlessly find what they are searching for.
The next step involves wireframe creation with a mockup to organize how the content and visual elements will look. The wireframe represents a “skeleton” blueprint layout of the images, text content, the header navigation, footer, and secitions.
After the sitemap, information architecture, and wireframe prototype is approved, we will begin the process of content creation. Your content is the most crucial aspect of your website, so we invest the time and tools to ensure that it serves a purpose. Your content should convert website traffic into the conversion goals your business intends. Whether its providing information, purchasing products, services, or contacting your business to schedule and appointment.
Your content must also be optimized for search discovery, and throughout the design process we will structure your content and visual elements with the best on-page and off-page SEO practices.
After your content and visual elements are in place, your website will be ready for testing. This includes unit testing to ensure all of your links work, and that your web pages are responsive across web browsers and devices. We will run a core web vitals audit, and index your site to search engines.
We can help your new business develop a brand strategy, identity, and marketing roadmap. We also provide logo designs that represent your business with a tagline and color scheme.
Search engine optimization is crucial for your inbound digital marketing conversions. We can audit your current website and find out why you are driving the amount of website traffic you need for a healthy return on your investment. Learn more about how we can optimize your website for visibility with site-wide and local SEO.
Our content marketing services include social media marketing, email marketing, and copywriting. The content for your website and other channels should match the user intent and solutions for their pain points with solutions your business can provide.