Every type of business requires a unique experience for their digital customers. At Blue Marlon, we understand the need to research the behavior that and observe their interactions on websites for different industries. We take meticulous care from the initial wire frame architecture layout of your website to continuous testing to optimize the best experience to keep your customers loyal.
We conduct a thorough and efficient design process which is broken up into four stages:
During the inspiration stage, we will research and observe your industry’s audience’s behavior, and seek to understand their digital interaction conducting a competitor analysis. Next we create a persona profile and utilize card sorting techniques to organize the site map of your website layout. We can then conceptualize a sitemap and organize the site map according to the point of view from your audience’s user experience. Then we create a wire frame blueprint architecture of your site.
During the iteration stage, we conduct usability testing to develop mockups and eventually prototype designs of your website. Our testing will produce a website that is easy to navigate, accessible, credible, and easy to use.
Once we decide on the prototype design, we hand it off to our interface designers to create visual appealing elements that inlcude optimized fonts, typography, color palette’s, and click events such as buttons. The end goal is to allow your audience to navigate effortlessly throughout your website to find what they are searching for. This will allow your audience to achieve the goals you have for your business and convert each visitor into a customer.
Prtotype testing and iteration are continuous tasks to ensure that we always understand your user’s behavior. We utilize tools such as heatmaps to test the layout and readability of your content. We conduct a/b testing techniques to allow participants to choose between two different web pages that they prefer. for example, We can change one element on two similar webpages such as a different background color, and understand the which color is more visually appealing.