Content development

Quality Content that guides your audience along the customer journey

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Content Strategies that produce lucrative action

Accomplish Your Marketing Goals

Our content strategies focus on a holistic approach that helps your business accomplish your marketing goals. Blue Marlon creates a content roadmap that includes

  • Identifying your target audience and creating customer personas
  • Establishing your brand position with effective storytelling
  • Leveraging digital marketing media channels for lead generation
  • Determining your content marketing goals, measuring the results, and refining your strategy for success
  • Developing a consistent content plan and calendar
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Research and Discovery

Our experts will help your business establish a solid understanding of your brand and position in your market. Our research and discovery team will also conduct thorough

  • Competitive analysis research
  • Content audits
  • SEO audits
  • Customer persona research

 

Owned Media Channel Planning

Owned media represents the digital marketing channels that your business has ownership and management content creation. This includes your website, landing pages, blog, email marketing campaigns, video, and social media accounts. 

Our experts will consult with you and help you reach your target customers with an owned media channel strategy.

Audience Personas

A powerful content strategy aligns with your customers wants, needs, pain points, and intentions. Our experts conduct a thorough customer analysis with data from

  • Customer surveys
  • Industry trends
  • Market demographics
  • Social media insights
  • Testimonials

 

The information we gather helps us create customer profiles that include characteristics such as customer goals, lifestyle, values, education level, purchasing habits, and influences.

Keyword Research

Keywords help people find your content across the internet. When users are searching for a solution or information, they will type in sets of words or phrases in the search bar. Search engines will search for content that is related to the search and display the most relevant results to the user.

Key word research is a crucial element for your content strategy. Our experts will conduct a keyword analysis and incorporate the keywords that match your services and products that provide the solutions your customers are searching for.